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From NIL to Legacy – We Got You!


Playmaker Financial is built on decades of experience in financial strategy, planning, and mentorship for athletes. Led by father-son duo Ron McCoy & Logan McCoy and NFL veteran Jamie Dukes, we guide young athletes in maximizing NIL opportunities while protecting their long-term financial future.

At Playmaker, we believe trust is everything. We honor that trust with a process built on strategy, experience, and integrity.

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Welcome to the Business of You …

You’re on the roster, wearing the jersey, repping your school. But now there’s a new playbook no one handed you because college athletics just became a business. And that business… is you.

Welcome to NIL. Name, Image, and Likeness. It means you can legally earn money from your identity as an athlete: your name, your face, your posts, your brand. From sponsored content to paid appearances, the opportunities are real and so are the risks.

Feeling overwhelmed? You’re not alone. NIL isn’t just about getting paid. It’s about knowing your worth, protecting your future, and making smart moves off the field.

Here’s the truth: 70% of pro athletes go broke after their careers, often from bad decisions made early on. NIL is your chance to flip that script if you treat it like the game it is.

You’ll need to learn how to avoid shady contracts, follow NCAA and school rules, and set aside portion of your income for taxes. Whether it’s a $1,000 brand deal or a $5,000 youth camp appearance, every move matters.

This is your shot to build something that lasts. Something that outlives the final whistle. But just like on the field, creating your financial legacy takes discipline, strategy, and the right team in your corner.

That’s where Playmaker Financial comes in.

Founded by Ron McCoy (CEO & Founder of Freedom Capital Advisors) Playmaker Financial was developed to help you protect your earnings, guide your financial decisions, and build your legacy.

You’re Not In This Alone.

The NIL world moves fast, and the risks are real. That’s why we built Playmaker. To help you protect your future with a team you can trust.

Contact Us to get started, we’re ready when you are.

Frequently Asked…

At Playmaker, our goal is to help you build the right financial team. A team that supports you through your early career and beyond. We partner closely with Freedom Capital Advisors, a Registered Investment Advisor, to ensure your investments and long-term financial goals are handled by seasoned professionals. We also maintain strong relationships with trusted tax and legal experts, so you’re never navigating these decisions alone.

Freedom Capital Advisors is a separate entity and is solely responsible for investment advisory services.

NIL (Name, Image, Likeness) lets you earn money from your personal brand—think $500–$5K for a social media post or $1K–$10K for a local event, per ESPN (2024). Post-2021 NCAA rules allow deals, but you must follow school and state regulations, like reporting contracts over $600. It’s your first step to an athlete wealth mindset.

No, NIL deals won’t void your scholarship if they’re NCAA-compliant. But using school logos without permission or signing banned deals (e.g., gambling in Texas) can risk eligibility, per Investopedia (2025). Check with your school’s compliance office to stay safe.

Most first-year athletes earn $500–$10K for local sponsorships or appearances, though top stars hit $4.7M, per Navigate Research (2022). A basketball player might get $2K for a gym ad. Focus on deals that fit your schedule and brand.

Yes, NIL income faces 20–37% federal taxes plus state rates (e.g., 13.3% in California), per Fidelity (2024). A $10K deal could lose $2K–$4K. Save 25–30% for taxes and work with a fiduciary to avoid penalties hitting 30% of athletes (PwC, 2024).

Not always. States like Texas ban endorsements for alcohol or gambling, per Investopedia (2025). Promoting shady products (e.g., unverified crypto) can hurt your rep. Stick to brands that align with your values, like local businesses.

Multistate taxes can sting. If you earn $5K in another state (e.g., California), you may owe state taxes there (up to 13.3%), even if you live in Florida (0%), per PwC (2024). A fiduciary can plan income to minimize this, saving $500–$1K per deal.

Yes, exclusive or multi-year deals can lock you in, limiting future earnings. A 2023 case saw an athlete lose $10K in opportunities due to a vague contract (NASPA, 2023). Have a sports attorney review terms to protect your NIL financial planning.

Collectives (fan-funded groups) pool money for athlete deals, often $5K–$50K, but they may push agendas or hide fees, per ESPN (2024). Scrutinize their contracts—some take 20–30% cuts. A fiduciary ensures you keep more of your earnings.

Yes, big deals can spark jealousy, like a star’s $50K endorsement causing tension, per NASPA (2023). Choose deals that don’t alienate teammates and maintain an athlete wealth mindset focused on team unity.

Limit deals to 1–2 hours weekly to avoid burnout. A 2023 NASPA study found 25% of athletes dropped deals due to time conflicts. Prioritize high-value, low-time deals (e.g., $1K posts) and use a calendar to stay disciplined.

  • You can trademark your name or logo to protect your brand long-term.
  • You’re a sole proprietor now and technically a business owner. That comes with legal and tax responsibilities.
  • Some NIL deals can hurt your amateur status in international competitions. Yes, even the Olympics.
  • Pressure to sign quickly without reviewing the contract
  • No mention of taxes or reporting
  • Vague promises of “exposure” instead of clear payment terms
  • Agents who ask for money upfront
  • Anyone who tells you, “You don’t need to tell your school”
Meet Our Team

Logan McCoy | Ron McCoy | Jamie Dukes

Three men smiling, wearing smart attire.
Man with dogs, fish, and football player.

Who are we?

We’re not your average financial team.

At Playmaker, you get a rare blend of experience that spans the boardroom, the locker room, and real life. From making it to the League, to managing wealth through nearly four decades of market shifts. Our team brings insight you won’t find anywhere else.

Ron’s the veteran advisor. Jamie’s lived the athlete’s path. And Logan? He’s the bridge between both worlds. He’s wired for today but built on real-world experience. With a hands-on mindset, a sharp eye for opportunity, and a pulse on what young earners are really up against, he connects the dots between money, lifestyle, and legacy.

We speak your language. We move with purpose. And we’re here to protect your future.

Ready to Turn Your NIL Success into Long‑Term Wealth?

You’ve worked hard to earn your name, image and likeness. Now let’s make it work for you. Our team combines decades of market experience with first‑hand athlete insight to craft custom plans that protect your earnings, grow your wealth and secure your legacy.


Book your free strategy session today and take control of your financial future.

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Why Does Financial Security Matter Now More Than Ever?

NIL money is changing lives but it’s also putting young athletes in the crosshairs of industry “vampires”, crooked agents, brands, and even friends and family… everyone’s got ideas for your money. Not all of them have your back. With so much coming at you so fast, the biggest risk isn’t making money, it’s keeping it. NIL is still new, and most athletes don’t have anyone truly looking out for them.

That’s where we come in.

We help you protect what you’ve earned, avoid the traps, and build something real with people you can actually trust.

NIL for Football
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Let Us Build Your Financial Team.

You’ve worked hard to get here. Now it’s time to protect what you’ve built and plan for what’s next.

At Playmaker, we connect you with trusted professionals from licensed advisors to legal and tax experts who know how to support athletes through every stage of the journey.

Here’s How it Works

  • Fill out the form below to tell us about your goals and where you’re at.
  • Our team (real humans, not bots) will follow up with next steps.
  • You’ll get connected with professionals who put your interests first.

This is your first smart move off the field.

Let’s make sure your money, contracts, and future are working for you, not the other way around.

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You Handle the Game. We’ve Got Your Back.

Behind every great athlete is a great team. Let’s build yours.
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Ron McCoy

“I’m not here to sell, I’m here to lead. Just like a quarterback reads the field, I help clients navigate what’s ahead, protect what matters, and execute the right plays to build their legacy.”

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