Why Choose us?
At Playmaker Financial, we believe an athlete’s story is about more than stats, highlights, or rankings. It’s about building something that lasts. A legacy that outlives the spotlight.
Playmaker Financial was founded by Ron McCoy, a seasoned advisor and lifelong competitor, alongside his son Logan McCoy and business partner Jamie Dukes, to bring world-class financial strategy and real-world guidance to the next generation of athletes and their families. Together, we’ve built a firm rooted in trust, mentorship, and experience earned both in the field and in the markets.
We understand that opportunities like NIL can feel just as overwhelming as they are exciting. That’s why our philosophy is simple: Don’t just chase the win. Build the system that protects you, supports you, and helps you grow on your terms.
At Playmaker Financial, every athlete we work with becomes part of our inner circle. We’re here to protect your interests, answer your questions, big or small, and celebrate your wins both on and off the field. This isn’t a transactional relationship. We build real, lasting connections rooted in trust, respect, and shared goals.
With decades guiding high achievers, Ron knows the thrill of the game and the risks that come with sudden success. He’s helped families through booms, busts, and everything in between. Our goal is to protect you create long-term relationships by doing the right thing for you every time.
We built Playmaker around relationships. From NFL vets like Jamie Dukes to Ron’s connections with respected financial analysts at the Oxford Club, you get access to real experience. Logan brings the next-gen perspective as someone younger athletes can actually relate to and open up to. Together, we offer straight-up advice, no fluff, and a team that knows how to move with you, not just talk at you.
You’ve got enough on your plate. We help you build a trusted team so you don’t have to stress the day-to-day. When it’s time to make big life moves like buying a car, signing a lease, managing new money, we’re right there with you. Our job isn’t just to help grow your wealth; it’s to make sure you know how to protect it, use it wisely, and build something that lasts.
Our Mission:
At Playmaker Financial, our mission is to guide the next generation of athletes with honest advice, smart strategies, and real-world support. We’re here to protect their wealth, empower their decisions, and build lasting relationships that go far beyond the game so every athlete can turn opportunity into legacy.
Meet Ron McCoy: Like a Good Coach… He’ll Push You, Protect You, and Keep It Real
Ron’s been around the block. He’s raised a family, coached youth sports, and helped people build real wealth for decades through his well-respected financial advisory firm Freedom Capital Advisors. He’s not here for the flash or the filters. He’s here to show up, tell you the truth, and have your back when it counts. For a lot of young athletes, he ends up being more than just an advisor… he’s the one they call when life gets real.
“I’ve seen kids blow through a million before they even knew what taxes were. I’m not here to run your life… I’m here to help you keep what you earn and not let anybody take advantage of you. Simple as that.”
A Love for Sports, Rooted in Family
For Ron, sports were never just about the scoreboard. They were about showing up, putting in the work, and being accountable to something bigger than yourself. Those values started at home and continued on the field, where he played ball in high school and later coached his own kids through youth football, Little League, and AAU Baseball.
He’s also the founder of the Windermere Bobcats, a full AAU football program launched in just 5 months in West Orlando with a grant from the NFLPA. At a time when most leagues were full and new families were pouring into the area, Ron along with his family and community, put in the work to give kids a place to play, compete, and grow. Logan played in the program for years, and still remembers watching his dad build it from the ground up, one practice and one kid at a time.
As a father of three and a lifelong competitor, Ron understands the pressure young athletes face. Especially when the spotlight hits early. That’s why he’s passionate about helping them stay grounded, make smart choices, and stay protected. Because for him, this isn’t just business… it’s personal.
The Playbook: Why Ron Built Playmaker Financial
After nearly 40 years in the financial world, Ron had seen the same story play out too many times. Athletes making life-changing money with no real support system, and predators lining up to take advantage of them. When NIL changed the game, it became clear: there was a major gap. Young athletes were being thrown into the deep end with no one teaching them how to swim.
So Ron decided to do something about it.
Playmaker Financial was built to fix what the system wasn’t doing. To give athletes and their families a real Playbook. One focused on protecting their money, helping them navigate the fine print, avoid costly mistakes, and build habits that create real, lasting stability.
This isn’t about pushing products or chasing hype.
It’s about real systems, real education, and real relationships.
Ron’s philosophy is simple:
You don’t rise to the level of your goals, you fall to the level of your systems.
We’re here to help you build the right ones and stick with you every step of the way.
Why Young Athletes & Their Families Trust Ron
He builds more than portfolios. Ron helps athletes grow the confidence, discipline, and character that outlasts the spotlight.
He’s more than just a money guy. Ron’s a mentor and steady presence who shows up when things get real, not just when it’s convenient.
He’s been through it all. From career highs to personal setbacks, Ron has walked alongside families through the full rollercoaster.
He sees the real risks. He knows the biggest threats aren’t just bad investments. They’re distractions, inexperience, and listening to the wrong people at the wrong time.
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Meet Jamie Dukes: A Voice Athletes Trust
Jamie Dukes’ journey is a story of grit, passion, and reinvention. A rare blend of NFL stardom, national media presence, and tireless advocacy for athlete health, wealth, and mindset. As a partner and advisory voice for Playmaker Financial, Jamie brings hard-won lessons from the field to the families and athletes who need them most.
A Football Life: FSU Legend to NFL Mainstay
Jamie’s football roots run deep. A star at Florida State University, he became an All-American offensive lineman, helping lay the foundation for FSU’s ascent to college football greatness.
Drafted by the Atlanta Falcons, Jamie went on to play 8 seasons with the Falcons, also suiting up for the Green Bay Packers and Arizona Cardinals for a season each. He started 124 games – Proving not just talent, but leadership, resilience, and intelligence at the highest level.
His 10 Years in the NFL gave Jamie a front-row seat to both the peaks and pitfalls of athletic fame
The adrenaline of game day, the camaraderie of the locker room, and the grueling realities of injury, pressure, and financial uncertainty. Jamie learned early that the skills needed to succeed in football – Discipline, preparation, adaptability were just as crucial in life after the game.
National Voice, Advocate, Educator
After football, Jamie didn’t just fade into the background. He became a trusted analyst and broadcaster with roles at NFL Network, ESPN, and major radio/TV outlets, Jamie broke down the game for millions, always bringing candor, insight, and a focus on what matters most. Off camera, he found a new calling: athlete advocacy.
Jamie is a champion for diabetes awareness, holistic health, and financial literacy in the sports world. He speaks openly about the struggles many athletes face. From medical challenges to sudden wealth and the lack of real mentorship.
Why Jamie Dukes Joined Playmaker Financial
Jamie’s partnership with Ron McCoy is rooted in a long term friendship with shared values: honesty, service, and a commitment to protecting athletes and their families from the mistakes that ruin careers and legacies.
He’s lived the headlines with big contracts, big wins, big setbacks and knows that real success comes from preparation, teamwork, and trusting the right people. Jamie mentors Playmaker clients not just on finances, but on the bigger picture: character, life skills, and building a legacy that lasts beyond the final whistle.
“It’s easy to get caught up in the hype and the highlight reel. What Ron and I want is to give athletes a real game plan. The same one I wish I’d had on day one.”
Legacy, Service, and the Next Generation
For Jamie, the biggest win isn’t just personal success. It’s seeing the next generation do it better, with fewer mistakes, and with more support than he ever had. He’s a builder, a connector, and a relentless advocate for the health, wealth, and happiness of athletes everywhere.
At Playmaker Financial, Jamie Dukes stands for honesty, accountability, and the power of the right team. He’s proof that you can succeed at the highest levels and give back when you trust the process, protect your assets, and invest in your future.
Jamie’s Role at Playmaker Financial
Meet Logan McCoy: The Bridge Between generations
Logan McCoy didn’t walk into this world with a script. He showed up with intention. Raised around both financial strategy and locker room grit, Logan co-founded Playmaker Financial to bring something different to the table: genuine connection, long-haul relationships, and no-bullshit mentorship.
“I’ve walked with all kinds of people… athletes, outcasts, rich kids from the suburbs, kids who had nothing and everything in between. The one thing they all had in common? Life hits hard when you don’t have a plan. This world isn’t built to protect you. If you’re not intentional with your moves, someone else will make them for you. I’m here for the ones who want to do it right. The ones who want to play the game with their eyes open.”
Why I’m Here
I’m not here just because I love finance. I’m here because I want to make a difference and I believe financial guidance should be personal, real, and rooted in trust. I’ve seen too many young athletes get blindsided by the system: fast money, bad advice, and no one around who actually has their back.
My goal is to help clients feel protected, informed, and understood…. not just managed. I want to be the guy they can call with the little things and the big ones. Whether it’s reviewing a deal, walking through a major life decision, or just keeping things steady when the pressure hits. I show up, and I stay consistent.
At the end of the day, I want to build long-term relationships with people who know I’m here for more than just numbers. Because when you do things the right way, with the right people, the wins last longer and the setbacks don’t have to break you.
Built Different
I didn’t come up through Wall Street but I also didn’t just come in off the street. I grew up around the markets. My dad’s been in the business since I was born, and a lot of what I know started just by watching him work from home. He wasn’t just a financial advisor, he was my coach on and off the field. He helped me avoid more than a few financial landmines growing up, and that stuck with me. That kind of steady, real-world guidance made a difference in my life and it’s exactly what I want to pass on to the next generation of athletes.
I’ve also lived a life that’s been anything but one-dimensional. From hanging out in neighborhoods where basketball nets were missing to multi-million-dollar homes on the lake in gated neighborhoods, I’ve seen it all. That kind of range gave me something most people don’t have: perspective. And that’s what I bring into every room I walk into.
I’ve got a work ethic rooted in sports, a mindset built on curiosity, and a life full of stories most people never hear unless they’ve lived them. I’ve always been the guy who dives deep, learns fast, and finds a way. Whether it was building engines, remodeling houses, or helping a client with life changing decisions until late hours of the night. I’m all in, Every time.
what I bring to the Table
Relationship-first mindset: I’m not in this to collect clients. I’m in it to build real relationships. That means showing up, earning trust, and sticking around. I’m not here only during the wins, but when life gets hard too.
Real-world experience and expertise across cars, homes, deals, and daily life.
Creative, outside-the-box thinking that isn’t taught in school.
Grounded confidence. I’ll never fake what I don’t know
Long-term commitment. I’m not in this for just a season. I’m building something that will last decades.
A filter for the noise. I’ll help you block out distractions and focus on what matters.
Clear communication. No financial jargon or fake polish.
Who I’m Here for
Join The Playmaker Team
In sports you will always get better with the help of a good coach, the same is true of your professional life too.