The Playbook: Where Trust becomes the Game Plan
The Playmaker Playbook is our program designed to help young athletes create a strong foundation for financial success.
It’s the starting point. A personalized game plan that connects you with the right experts early. From day one, we help you build a trusted team of financial, legal, and life professionals who understand what you’re up against and how to protect what you’re earning.
The Playbook isn’t about information overload, it’s about action. It’s how we onboard you, assess where you’re at, and help set the course for smarter decisions moving forward.
This is your blueprint. Your team. Your first real move off the field.
where legacy begins.
Playmaker exists to connect rising athletes with trusted professionals who can help protect their income and create long-term momentum. Backed by decades of experience from fiduciary advisor Ron McCoy of Freedom Capital Advisors, guided by insights from former NFL veteran and Florida State All-American Jamie Dukes, and supported by Logan McCoy’s deep connection to the athlete experience, Playmaker is more than a brand. It’s a mission. A movement. A team built to help you move smart, early.
Without a Playbook:
- You’re vulnerable to financial predators (the ones who promise big and deliver little)
- Taxes, contracts, and investments can feel like a foreign language
- Bad decisions can set you back years, or even cost you everything
With the Playbook:
- You move with confidence, not fear
- You have a team. Real experts, not just salespeople watching your blindside.
- You get strategies that adapt as you grow: college, pro, entrepreneur, legacy
We’re here to coach young athletes and their families through the fast, often overwhelming world of money, exposure, and sudden opportunity. Because when your name starts to carry value, the stakes change and so should your game plan. This is where legacy begins.
This is where legacy begins.
The Three Pillars of Trust
Jamie Dukes said it best: if Playmaker is going to mean something, it has to stand for something. So we’ve simplified our message into three powerful pillars that define what we do and how we serve.
1. Trust the Process
Success doesn’t happen overnight. We walk with you step by step, helping you make smart and steady decisions that build real momentum over time. The goal is long-term protection, not just short-term wins.
2. Establish a Legal Trust
A million-dollar deal without a trust is like starting a playoff game without protection, risky, short-sighted, and likely to end badly.
3. Trust in our team
We’ve built a network of seasoned professionals. From fiduciary advisors to legal and tax experts, who put your best interests first. When you’re with Playmaker, you’re backed by experience, integrity, and people who know how to protect what matters.
1. Trust in the Process: and the Team Behind You
When success comes early whether through NIL deals, endorsements, or early career breakthroughs, it also comes with noise: opinions, pressure, distractions, and people trying to grab a piece of your spotlight.
That’s why the first thing we build isn’t a portfolio. It’s trust.
At Playmaker, we give you a support system, not just advice. Our team blends decades of financial leadership with real-world experience shaped by life in the spotlight and behind the scenes. Jamie brings unmatched perspective as a former NFL pro, analyst, and health advocate. Ron adds depth and discipline with over 40 years as a fiduciary advisor. And Logan bridges it all—combining a lifelong understanding of the financial world with a direct connection to the next generation of athletes navigating new challenges and new money.
Together, we coach you and your family with clarity, confidence, and a commitment to making every decision make sense on your terms, not someone else’s.
2. Trust in Protection: Build Your Wealth on Solid Ground
Here’s a truth most 18-year-olds don’t hear until it’s too late: if you don’t protect your money, someone else will find a way to take it.
Whether you’ve signed a five-figure deal or you’re on track to earn millions, you need more than good advice. You need legal structure. That’s where we introduce revocable and irrevocable trusts, built specifically for young athletes and early earners.
- Protect your name, image, and likeness from lawsuits, scams, and bad deals
- Control how and when your money gets used, now and in the future
- Avoid probate and keep your business private
- Build discipline into your wealth strategy so emotions and hype don’t control your moves
Think of it like this: a trust is your helmet, your contract, and your playbook, all rolled into one. It helps ensure that no matter what happens, your financial life is built on your terms.
3. Trust in Our Team: And the Experience we Bring
When it’s time to grow and protect what you’ve earned, we bring in the same investment discipline used by families, CEOs, and legacy institutions across the country.
We work exclusively with Freedom Capital Advisors who delivers portfolio management with one goal: longevity. They’re not chasing hype. They’re not betting big on headlines. They’re building personalized, long-term strategies that are as unique as your goals. Freedom Capital Advisors offers:
- Custom-built portfolios that fit your income, lifestyle, and timeline
- Defensive, tax-efficient strategies to help you grow and keep your money
- Transparent reporting you and your family can understand
- Direct access to your team. No 1-800 numbers, no middlemen
Ron McCoy and the Freedom Capital team have been managing wealth for over four decades. Their experience spans market cycles, tax seasons, economic swings, and personal milestones.
Let Us Build Your Financial Team.
You’ve worked hard to get here. Now it’s time to protect what you’ve built and plan for what’s next.
At Playmaker, we connect you with trusted professionals from licensed advisors to legal and tax experts who know how to support athletes through every stage of the journey.
Here’s How it Works
- Fill out the form below to tell us about your goals and where you’re at.
- Our team (real humans, not bots) will follow up with next steps.
- You’ll get connected with professionals who put your interests first.
This is your first smart move off the field.
Let’s make sure your money, contracts, and future are working for you, not the other way around.
Behind every great athlete is a great team. Let’s build yours.
Our Mission: At Playmaker Financial, our mission is to guide the next generation of athletes with honest advice, smart strategies, and real-world support. We’re here to protect their wealth, empower their decisions, and build lasting relationships that go far beyond the game so every athlete can turn opportunity into legacy.